WHO WE ARE

Built in the cracks. Printed in the chaos. This brand is a collision of art, grit, and the streets – a reminder that the best things come from the mess.

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Born from a love of skate and snow culture, DIY processes, and analog imperfections, we cut, bleach, burn, and break our way to something real. Our designs pull from cracked pavement, scanned textures, and the dirt under our fingernails – every piece a nod to the ones who know that nothing worth doing comes clean.​

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This brand started in the back of a weed shop, where designs were cut from vinyl, pressed by hand, or screen printed on makeshift setups. What began as a side hustle grew through late nights, local events, skateparks and long days on the mountain – skiing, boarding, and building a culture around every piece.

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A full-fledged experiment in DIY culture – a constant push to make something real in a world obsessed with polish.

It’s more than just apparel or art – it’s about community. It’s about turning parking lots into galleries and powder days into runways. Every design is a reminder that the best things come from the grind – the cuts, the burns, and the scars.

This isn’t for the polished. This is for the creators, the grinders, the ones who turn mistakes into masterpieces. We make the things we want to wear, ride, and hang on our walls – because if it isn’t real, it isn’t worth it.

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Support your local. Destroy the ordinary. Leave a mark.

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Created by Artist Steff Wallace- starting in the mountains of Fernie BC, and making its way to the City of Calgary and pushing the influence to so much more.